A how to set up digital menu boards for your franchise is an essential tool for modernizing establishments like restaurants and movie theaters. While the investment may seem costly, digital menu boards have been shown to boost brand awareness by 80% and drive 155% more searches for restaurant-specific terms on Google post-display exposure.

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It’s important to consider your needs before investing in a menu board system that may not meet your goals. A well-designed menu board can help you connect with customers, build loyalty and promote specials in a visually appealing way. However, a poorly designed menu board can be difficult to read, and the lack of clear communication can detract from your restaurant’s brand.

Whether you use a pre-made template or create your own menu design, it is important to make sure the content is high-resolution and has enough visual weight to be seen from a distance. It’s also important to keep the design clean and organized to avoid overcrowding your screen with images or text. Creating a hierarchy of text weights is helpful to ensure that the most important information is displayed first. Category headings should be the most bold, sub categories slightly lighter and items/descriptions/prices the lightest.

Aside from displaying menu items, digital menu boards can be used to tell a story and engage your audience. You can include videos to showcase your brand’s history, display social media feeds and handles, or shout-out your customer loyalty programs to create a more engaging experience for your customers.